Congratulations to Wills and Kate on the birth of their baby boy.
And congratulations to all those companies who are using the birth of the royal baby to cash in with royal baby themed products and discounts.
But hey, who can blame them.
Though I will not be buying any memorabilia, most of it being naff and/or terrifying, I may just partake of the many discounts that have popped up in honour of the royal prince.
For all you other money savers/cheapskates out there, I've found five of the best discounts.
Mollie & Fred
Ending on Sunday 28th July, gift company Mollie & Fred have a 15% discount on all their products, enter BUNDLEOFJOY at the checkout.
This bird jewellery stand would be my pick.
|Antique Gold Bird Jewellery Stand - Mollie & Fred|
Get 15% discount until midnight 24th July at clothing boutique Ollie May with code royalbabyboy.
I like this dotty dress.
|Pippa Dotty Dress - Ollie May|
Tilly & Moo
This Blue Boy Circus Elephant cut out print from Tilly & Moo has 10% off with discount code ROYAL2013.
|Blue Boy Circus Elephant Cut Out - Tilly & Moo|
Of course Mothercare are doing a discount. You have to spend £100 to get it though; 15% on orders over £100, ends 6th August. Not much use of you're buying a cuddly toy, but if you're getting an awesome rocking chair set it would be worth it.
|Tutti Bambini GC35 Deluxe Reclinable Glider Chair and Stool in Antique Pine - Mothercare|
Finally, Gulliver's Theme Parks are discounting their children's ticket price to the weight of the baby: £8.60. Clever huh? Frankly, this place looks pretty horrendous, there is a terrifying mouse mascot, but kids will probably like it.
There, I feel I've done my part for royal baby fever.